Bachelor in Behavior and Social Sciences

Become an expert in human behavior

Duration 4 years

LanguageEnglish

LocationSegovia & Madrid

IntakeSeptember

FormatIn Person

UNDERSTAND, INFLUENCE AND SHAPE BEHAVIOR

This program is a hands-on, multidisciplinary degree that allows participants to study, understand and influence human behavior. The Bachelor in Behavior and Social Sciences aims to train a new generation of professionals able to approach the complexities of human behavior with a multifaceted mindset, supported by a diverse range of social science disciplines.

1^st

University Worldwide

QS World University Rankings International Students

2027

6^th

University in Europe

Times Higher Education Global Employability Ranking

2027

17^th

Worldwide

Times Higher Education Global Employability Ranking

2027

WHY THIS PROGRAM?

BECOME A HUMAN BEHAVIOR EXPERT

The Bachelor in Behavior and Social Sciences program enables you to apply a range of lenses to human behavior, drawing on a variety of disciplines including psychology, sociology and economics.

GAIN A SOLID ANALYTICAL FOUNDATION

In this program, you’ll undertake both qualitative and quantitative analysis research, which you’ll be able to apply to a variety of contexts, such as politics, communication, health and societal development.

BUILD A MULTIDISCIPLINARY PROFILE

The Bachelor in Behavior and Social Sciences draws from a variety of disciplines to give you a holistic understanding of the complexities of human behavior and how it is shaped by the environment.

SHAPE YOUR CAREER: LEAD WITH DATA, INSIGHT & HUMAN UNDERSTANDING

Using a hands-on approach to education, this program will prepare you to become a Strategic Consultant, Customer Experience Specialist, Marketing and Communications Specialist or Talent Manager, among others. Acquire the skills needed to become a savvy professional, capable of facing real-world challenges.

CHOOSE YOUR OWN PATH WITH OUR TRACKS

The Tracks of our Bachelor in Behavior & Social Sciences are immersive, fast-paced learning journeys designed to take you beyond theory and into real-world application. Through a series of interconnected courses, you’ll work on practical challenges, collaborate with real companies, using the same AI tools used in the industry today—ensuring you graduate not just with knowledge, but with experience that sets you apart.

Step into the role of a consultant and tackle real business challenges. Apply your understanding of behavioral sciences to deliver solutions for actual clients, while building a powerful consulting toolkit. You’ll learn how to frame complex problems, manage stakeholders effectively, and design and test business experiments inside real organizations.

Learn how to bring products—and people—together. From identifying your market and building a brand to attracting, developing, and retaining talent, you’ll gain a fully integrated perspective. Through an AI-driven, semester-long simulation that mirrors real business environments, you’ll develop hands-on expertise in marketing, recruitment, and people strategy.

"The most valuable aspects of IE University are the international environment, the great relationships between students, and a sense of development and growth as each year passes."

GIORGIO RODRIGANO

Bolivia

"I enjoy the interactive nature of the teaching styles used by the professors, all of which challenge us as students and push us out of our comfort zones."

GUILLERMO ABENGOECHEA

Spain

THE TOWER OF THE FUTURE

Located in the heart of Madrid´s financial district, the IE Tower is a tech-based urban campus that represents the cutting edge of learning innovation. With its close proximity to leading international companies and a mix of state-of-the-art facilities, the tower is a vibrant training ground for innovation and entrepreneurship, where life-changing connections are made on a daily basis. Students gain access to everything from auditoriums and sports facilities to beautiful green areas—with enough space left for over 64 classrooms.

A TRUE CAMPUS EXPERIENCE

The IE University campus in the city of Segovia offers an authentic campus experience. It is housed in the Convent of Santa Cruz la Real, a historic building declared a national heritage site in 1931. Segovia is only 25 minutes from Madrid by high-speed train, and welcomes students from over 80 countries in a global university setting, with an atmosphere that is both academic and lively.

BUILD YOUR PATH TO SUCCESS

USE INNOVATIVE TOOLS

This program will introduce you to innovative quantitative, qualitative and technological tools, demonstrating how they may be used to perform precise analyses

BECOME A COLLABORATIVE LEADER

This program will give you the skills needed to influence people, encourage and drive behavior change, and collaborate and lead teams.

PERSONALIZE YOUR STUDIES

This program offers two tracks to choose from: Experience Design and Talent Development. These tracks prepare you to have a successful career in these areas.

Become an expert in human behavior